Welcome!
Thanks for coming.
This blog is dedicated to expressing what I've learned about successfully growing a business during my nine years as the leader of a software marketing organization.
My team focused on providing electronic design software to the semiconductor industry. During the years we worked together, we grew the business from ~$20m to more that $150M.
Along the way, I faced many challenges in product marketing, channel marketing, market development, strategic alliances, marcom, naming, packaging, pricing, hiring, organizational design, organizational politics; you name it.
Addressing these issues was not easy, but I mused, puzzled, experimented and found practical solutions that ultimately resulted in the growth of the business.
Now that i have some time to look back on it all, I want to codify what I've learned and see what it stimulates in others.
This blog is where I will start that effort.
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