Roles in the High Tech Marketing Organization

Just a quick list of some roles I managed in my SW marketing group:

Product Marketing Manager:
Reports to Marketing Director
Owns the product line as a complete business;
inbound and outbound;
holds revenue responsibility.

Product Manager:
Reports to PMM
Responsible for guiding engineering to develop what the PMM needs;
responsible for ensuring engineering knows what to develop, down to the specification;
owns tracking, reporting progress and execution through beta.

Market Development Manager:
Reports to PMM or MD
Responsible for assisting the channel with whatever sales and education tools they need;
visits channel reps and customers with channel reps;
leads segment campaigns.

Technical Marketing Engineer:
Reports to PMM
Can serve in any of four roles-
1-Product specialist: AE of last resort, AE trainer, customer issue resolution when support engineers need assistance;
2-Alliance support: Holds technical and engagement support relationship with strategic alliance partners;
3-Inbound product marketing projects: Works on projects for PMM, gathering product requirements, writing specs and working with engineering to initiate development. Also runs betas. can be dotted line to PM during these projects.
4-Outbound marketing: Promotes products through seminars, workshops, trade shows, white papers, articles, etc. Responsible for material generation and for delivery.

More roles later. ;-)