Inbound Marketing:
Inbound marketing includes gathering product requirements, defining the product and the complete offering, including helper infrastructure, packaging and pricing. It also includes working with engineering and partners to get the product and complete offering developed.
It is really about identifying what prospective segments value, then creating an offering that delivers it.
This is never finished, since the offering is constantly evolving and enhancement are required to keep customers repurchasing.
It is a pipeline operation, with new capabilities, either for fee or for free, being added on a regular basis. (As well as bug fixes being released.)
Outbound Marketing:
Outbound marketing includes promoting the offering to prospects and establishing and assisting sales channels with product sale and distribution.
This is where value is articulated and the communicated to the target segments. This includes the sales process, which is really the communication of value to prospects on an individual basis, followed by the capture of a portion of that value for the organization creating the offering.
Both of these activities involve constant learning and interaction.
They are a ton of fun, especially when you hit it right, and your offering is accepted by the market.
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